Safety campaign aims to show impact of serious injuries in the workplace - 1.3.16
A new public awareness campaign has been launched by WorkSafe Victoria showing how the impact of serious injuries in the workplace.
The ‘Really Bad Day’ campaign shows the consequences for workers, employers, businesses, and workplaces when there is a workplace injury or fatality.
WorkSafe Chief Executive Clare Amies said Victorian employers should seriously give attention to the consequences of a workplace fatality or injury.
“While the majority of employers understand why it is important to maintain a safe workplace, there are still far too many fatalities and injuries occurring every year,” said MS Amies.
“Our campaign shows an employer dealing with the consequences — telling the family, supporting traumatized employees, and dealing with a WorkSafe investigation.
“The campaign reminds employers that inspectors visit workplaces anywhere, any day, anytime and the message is a blunt one: if your workers aren’t safe, then neither are you.”
While Victoria remains the safest state in which to work, 20 people died in workplace fatalities and more than 26,000 workers were injured seriously enough to receive compensation in 2015.
“Last year, 20 Victorians lost their lives at work and more than 26,000 workers were hurt seriously enough to receive compensation. Already this year, there have been for workplace deaths,” said Ms. Amies.
“That is why we make no apology for delivering this blunt message to employers that they must do everything they can to protect the health and safety of their employees.”
The campaign will appear on televisions, radio, online, in print and on outdoor sites and will be supported by a strong social media campaign.
“While the rate of injuries in Victorian workplaces continues to decline, the simple fact is that it is never acceptable for anyone to be killed or injured at work,” said Minister for Finance Robin Scott.
“WorkSafe’s new campaign highlights the tragic consequences of serious workplace injuries, and sends a powerful message to employers about the need to protect the safety of their workers.”
Source: OHS News